Here at Vedia, we focus on creating data-driven videos for every part of your customer’s journey.
Aside from having created a product that is on pace to be the future of personalized video marketing — we want to make sure that you’re knowledgable on the subject so you can generate more business! So here’s an informative infographic about personalized video.
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Cited Articles & Studies:
Video Consumption Statistics
People are consuming video content like never before, that’s why we wanted to showcase some of the more interesting facts that show why investing in a video strategy, for ever part of the marketing funnel, is a necessity nowadays.
Half of Video Content is Viewed on Mobile
Now that a lot of areas have higher internet speeds and new regions of the world are being introduced to smartphones there’s more content being made and consumed across the globe.Over half of video content is viewed on mobile. Click To Tweet
Overall, half of all video content is being viewed on mobile. The one recommendation we’d make is that you use the best formats for mobile to improve the viewing experience for your audience.
Twitter Users Go to the App for Videos
Twitter is still one of the most powerful social networks out there. With all the new features being released every year (like the thread feature, along with increased character count), users are spending more time on the site and engaging with the content like never before.82% of Twitter users watch video content Click To Tweet
If you’re a small-to-medium sized business, you definitely want to be posting content on Twitter. It could be what makes your company stand out against the competition.
Millions of Hours of Video are Watched on Youtube
Like Twitter, Youtube is getting better with age. It’s still the second most popular search engine in the world.More than 500 million hours of video are watched on YouTube every day Click To Tweet
Yes, half a billion hours are being watched every single day, and having a sound Youtube marketing strategy is important to your brand.
Creators Are Still Posting on Youtube
The reason that there’s so many people flocking to Youtube? Creators are making content that’s engaging, fun, and informative.72 Hours of video are uploaded to YouTube every 60 seconds. Click To Tweet
For every minute there are 3 days of content uploaded — meaning by the time you get done reading this article, there will be roughly one month of new content; so you’ll never be able to watch everything on Youtube. Especially if you watch videos that are long loops.
More People Viewing Videos Than Ever
People naturally gravitate toward videos being that they are easy to consume and are more engaging than blogs, or still images.85% of the US internet audience watches videos online. Click To Tweet
At the moment, 85% of U.S. internet audience watches videos online every day. Cisco predicts that by the end of 2021, over 82% of total internet traffic will come from video. So, expect to see more targeted videos and personalized content on your screen.
Unsurprising Fact: Millennials Love Videos
There are a lot of people ages 25-34 watching videos. Granted, a lot of people in this age group grew up seeing the internet evolve into the information super-highway.The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. Click To Tweet
There’s already a lot of traffic consumption, in general, so expect to see viewership numbers to keep growing and more diverse age groups become video-heavy internet users.
Billions of People Watch Videos on Facebook
If they aren’t using Youtube, then they’re going to one of the world’s most popular sites to watch videos. Facebook has a solid 2 Billion users, and a quarter of them are logging on to check out new content.Over 500 million (half a BILLION) people are watching videos on Facebook every day. Click To Tweet
Aside from user-generated content and video ads, the social networking giant is investing in original content.
Mobile-Viewers Share More Online Videos
Aside from making up a large part of the internet’s viewership, mobile-viewers tend to share more than desktop viewers.92 percent of mobile video viewers share videos with others. Click To Tweet
If you are going to be using a lot of content, make sure that you optimize it for mobile.
Branded Snapchat Videos Are Engaging
Snapchat is still one of the most under-utilized social networks for brands to engage with their audience.10 million videos are watched on Snapchat per day. Click To Tweet
Chances are, your competition isn’t on Snapchat, so now is the right time to invest in a Snapchat video strategy.
Social Videos Generate Engagement
As we’ve previously written, videos are the most engaging form of content on the web.Social video generates 12 times more shares than text and images combined. Click To Tweet
Yes, images are still a major part of a marketing department’s social stragy, but at the end of the day, video is the current king of content — until holograms and 360 videos come into play(?)
For the time being, come up with a strategy that allows you to have videos complement your content marketing strategy.
Video Personalization Statistics
When we started Vedia, we knew that the future of our market was going to be centered around creating hyper-targeted videos from brands to users.
Marketing and businesses is evolving, and with more brands shifting for personalized, dynamic content, we want to make sure that businesses (of all sizes) can compete and stand out to their market.
People Want Relevant, Marketing Communication
Why is personalization so important? Plain and simple: consumers want to make sure that they are getting content that is relevant to their interests.93% of internet users said they weren’t getting any relevant marketing communications, and almost as many (90%) were annoyed by irrelevant messaging. Click To Tweet
So yes, people want brands to reach out to them with clear, concise, and personalized messaging.
Brands Should Be Connecting at a Deeper Level
At the turn of the millennium, more and more brands aimed to become lifestyle brands.81% of people want brands to get to know them and understand when to approach them. Click To Tweet
We live in the age of the “hyper-connected consumer” meaning that you’ll have to understand what they want and when to approach them with an offering.
Here’s a Ted Talk that discusses this in more detail:
Personalized Videos Improve Click-Through Rates
You are probably now receiving emails that contain either a gif or a video. This has been a growing trend for a reason, it drastically improves click-through rates.Some brands have recorded an 8x improvement on click-through rates with a personalized video versus standard outbound email campaigns. Click To Tweet
If you’d like to get started with some tips on improving CTR’s, here’s some more literature on the subject. We’d strongly recommend using a video service to help with your e-mail marketing videos.
Simply Adding the Word Video Improves eMails
Want to run a test? Add the word “video” to your subject line and you’ll be able to improve open rates by almost 20%.Using the word ‘video’ in an email subject line boosts the open rates by 19%. Click To Tweet
Of course, there are many ways to use headline hacks to get more click-throughs and opens to your e-mails. But, actually using videos is (obviously) the best way to improve engagement within your e-mail.
Video Personalization Budgets Are Going Up!
Now that marketers and businesses are starting to embrace personalization, it’s making personalization budgets higher. However, there is still a major problem with the technology that’s on the market, as it’s not meeting expectations.The vast majority of organizations (97%) planned to maintain or increase their personalization budgets. Click To Tweet
The best move you could make is to start familiarizing yourself with some of the key players in the space and see how they can help meet your budget and create the assets that you need.
Improve Customer Relationships with Personalized Video
There’s no denying that brands that are now becoming more customer-centric. Chances are you’ve dealt with brands that have optimized the experience for consumers — think Amazon, WalMart, Disney, etc.The vast majority (98%) of marketers agree that personalization helps to advance customer relationships. Click To Tweet
Need to learn more about improving customer experience? Here’s how becoming a customer-centric brand can help you bring in even more customers:
Top CMO’s Agree: Custom Personalized Content is the Future of Marketing
If you’re the lead marketer at your company you’re thinking about your business’s future. You have probably seen how fast things have evolved in the past 5-10 years and know that there’s going to be even more changes in the upcoming 2-3 years.78% of CMOs think custom content is the future of marketing. Click To Tweet
Put your visionary hat on one more time to continue thinking about custom content. Pretty much, content that is dynamic and tailored for the individuals receiving it.
Improve Conversion Rates With Video Personalization
Over 90% of companies are improving conversion rates with website personalization.93% of companies see greater conversion rates with website personalization. Click To Tweet
Aside from having targeted (or segmented) landing pages, find ways to include personalized video content throughout the website to create an even better experience for your consumers in their journey.
Video Personalization is Still Challenging
Personalized videos still might be too manual? A lot of personalized and dynamic video companies still ask too much out of their users. This makes it difficult to adopt, as the learning curve might be too much.The biggest challenges with personalization are gaining insight quickly enough (40%), having enough data (39%), and inaccurate data (38%). Click To Tweet
Though personalization is the new standard in digital marketing, it’s still a pain to set up. This is why we want to just use data and remove the human/labor component entirely. We want your dynamic videos to live on their own and change based on the data that you feed us.
Personalization Bumps Sales Up
Imagine putting a product and process in place that will drastically improve your revenue — well, that’s what you get when focusing on personalization.Marketers who personalize their web experiences see on average a 19% lift in sales. Click To Tweet
Marketers see a 20% lift in sales with video personalization, and a lot of it happens within the first couple of months.
Drastically Improve Customer Engagement
Customer engagement can come in many forms. E-mails, social media shoutouts, sales (obviously), and views.81% of marketers perceive increases in customer engagement as the main benefit of real-time marketing Click To Tweet
When you institute these technologies you’ll start seeing these types of engagement improve incrementally.
Improve Click-Throughs With Personalization
Speaking of improving customer engagement — personalized videos help with click throughs.Personalized videos have around 16x higher click-to-open rate and around 4.5x increase in unique click-throughs Click To Tweet
Of course, nothing is guaranteed, so it’s really going to rely on your creativity to make sure that you have the headlines or copy to go with your (hopefully automated) personalized video content.
There are many more statistical infographics on the web. Create a similar infographic to the one above by checking out Venngage.
Want to Start Using Video Personalization?
What are you doing to currently engage customers at an individualized, one-to-one level? We want to help you optimize your video personalization efforts and get you more business. Reach out to us, or leave some comments (or examples) below!